The name K Di Kuore embodies the entire company philosophy. On one hand, the heart, the engine of life from which passion, art and creativity take shape; and on the other, the letter K, intended by Giannini to symbolize these instincts. The brand’s objective was to marry traditional techniques with the most innovative designs in order to create fashionable jewellery with traditional shapes and volumes. The heart that makes up the logo is open, symbolising a far-reaching vision, focuses on the search for the new, on experimentation and change.
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