Annoushka
Annoushka Ducas, who is founder and creative director of her own-name jewellery brand, grew up in London and studied French Language and Civilization at the Sorbonne. From Paris, she moved to Hong Kong in the late Eighties and began to work with local artisans designing jewellery for herself. Three decades on, she continues this process with Annoushka.
“It is very personal — I design what I like to wear,” explains Annoushka. “Jewellery should work hard for you, if I can’t wear something in three different ways, I’m not interested! I’m also fascinated by the memory that jewellery holds and our emotional connection with it – I want my jewellery to make people smile, to tell a story and be enjoyed long after I have left the planet.”
While other jewellery brands seem to be about refining the same old ideas or chasing passing trends, Annoushka is always on a restless hunt for the new and unexpected. A compulsive traveller and collector, Annoushka trawls the world to discover extraordinary stones as well as innovative design techniques.
Maintaining a studio on-site at her boutique in Chelsea, London, means Annoushka can channel her energy into trying new things and pushing boundaries – that type of creativity is something you can always expect from Annoushka, again and again.